Pivot Analysis
Change direction without crashing. Validate your pivot before you commit.
Pivoting is one of the most dangerous moves a company can make. It's also often the only way to survive.
StartupVision helps you de-risk the pivot. We analyze your new target market with the same rigor as a fresh startup, but we also factor in your existing assets—your team, your tech, and your runway.
The Pivot Framework
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Opportunity Cost
Compare your current trajectory vs. the pivot scenario.
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Asset Transfer
What can you keep? What must you discard?
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Transition Roadmap
A step-by-step plan to manage the change.
Common Pivot Types
- Customer Segment Pivot: Same product, different audience.
- Zoom-In Pivot: Focusing on a single feature as the whole product.
- Business Model Pivot: B2C to B2B, or Subscription to Transactional.
Don't pivot on a hunch. Pivot on data.