Why We Choose Annual Pricing
Building a successful business is a marathon, not a sprint. Our pricing model reflects the commitment required for real success.
Continuous Validation vs. One-Time Snapshots
The biggest mistake founders make is treating validation as a checkbox. "I validated my idea, now I build." But markets change. Competitors launch new features. Customer preferences shift.
Successful founders validate continuously. They test new features before building them. They monitor competitors monthly. They re-evaluate their pricing strategy quarterly.
Our annual model encourages this behavior. We want you to use the platform every week, not just once.
Aligned Incentives
Monthly SaaS businesses often optimize for "churn reduction"—trying to keep you paying for one more month. By charging annually, we shift our focus to long-term value delivery. We only succeed if you succeed over the long haul.
Better Value for You
Annual pricing allows us to offer the full suite of tools at a significantly lower effective monthly rate. If you were to hire a consultant for a single market research report, you'd pay $5,000+. With our annual plans, you get unlimited access to that same level of intelligence for a fraction of the cost.
Need flexibility?
We understand that cash flow can be tight. For our Business and Enterprise tiers, we offer monthly billing options with an annual commitment. Contact sales to discuss.