Founder+ Feature

Comparative Analysis

Compare ideas, markets, or competitors side-by-side with consistent scoring, risks, and go/no-go signals.

Choose with confidence

Normalize the criteria so you’re not swayed by the last idea you heard.

Common rubric

Score TAM/SAM/SOM, competitive pressure, moats, risk, and execution complexity the same way every time.

Trade-off view

Visualize upside vs. risk and required investment; see red flags and quick wins.

Next steps

Recommended experiments for the top choice; pause/kill guidance for lower-ranking ideas.

Comparisons are decision aids. Validate with customer interviews, data, and expert reviews before committing spend.