Founder+ Feature
Comparative Analysis
Compare ideas, markets, or competitors side-by-side with consistent scoring, risks, and go/no-go signals.
Choose with confidence
Normalize the criteria so you’re not swayed by the last idea you heard.
Common rubric
Score TAM/SAM/SOM, competitive pressure, moats, risk, and execution complexity the same way every time.
Trade-off view
Visualize upside vs. risk and required investment; see red flags and quick wins.
Next steps
Recommended experiments for the top choice; pause/kill guidance for lower-ranking ideas.
Comparisons are decision aids. Validate with customer interviews, data, and expert reviews before committing spend.