We've all received them. The "Hi {First Name}, I hope this email finds you well" messages. In 2025, those emails go straight to spam. The bar for attention has been raised. If you want to cut through the noise, you need to be relevant. Not just to a persona, but to a specific person, at a specific moment, with a specific problem. Before you personalize, make sure you've properly validated your business idea to ensure you're solving a real pain point.
From "Mass Blast" to "Segment of One"
Old school marketing was about volume. Spray and pray. New school marketing is about precision. It's about treating every prospect as a "segment of one." This requires a deep understanding of your market opportunity and customer segments.
AI makes this possible at scale. It can analyze thousands of data points—LinkedIn posts, earnings calls, news articles, tech stack—to construct a psychological profile of your buyer.
The Old Way
- Generic templates
- Static landing pages
- "Book a demo" CTA
The AI Way
- Dynamic content generation
- 1:1 personalized landing pages
- Value-first outreach
3 Tactics for 2025
The "PURL" Strategy
Instead of sending a link to your homepage, send a link to a Personalized URL (PURL). When the prospect clicks, they see a landing page with their name, their company logo, and a value proposition tailored specifically to their industry and pain points. AI builds these pages on the fly.
AI Video Outreach
Tools like HeyGen and Tavus allow you to record one video and use AI to change the lip-sync and audio to say the prospect's name and company. It looks 100% real. It converts 5x better than text.
Intent-Based Triggers
Don't reach out cold. Reach out when the prospect is "warm." AI monitors intent signals—like visiting your pricing page, reading a competitor comparison article, or hiring for a relevant role. Timing is everything. Use competitor intelligence to understand what prospects are comparing you to.
Trust is the New Currency
With AI making it easier to spam, our inboxes are overflowing. This has created a "trust deficit."
The only way to win is to be authentic. Use AI to do the research, but use your human empathy to craft the message. Don't sell; help. Provide value upfront before you ever ask for a meeting. A well-crafted marketing calendar can help you plan consistent, value-driven touchpoints.
The "Un-Scalable" is Scalable
Paradoxically, AI allows you to scale the things that used to be un-scalable: deep research, thoughtful customization, and genuine connection.