Comparative Analysis

Availability: Founder+.

What it does

• Side-by-side scoring with a consistent rubric.
• Highlights trade-offs, risks, and go/no-go signals.
• Suggests next experiments for the top option.

How to use

1. Add ideas/markets/competitors to compare.
2. Select criteria (TAM/SAM/SOM, competition, moat, execution complexity).
3. Run comparison; review scores and narrative insights.
4. Choose the top option; follow recommended next steps.

Tips

• Limit to a focused set (3–5) for clarity.
• Use consistent inputs per idea to keep scores comparable.
• Validate with customer interviews and data before big bets.